Here is another super important lesson that I wish I had known earlier when I started my service business.
You absolutely must have an online booking system but, just as importantly, it must be able to send your clients text messages (sms).
Making this one change to your business can be a game changer and it costs hardly anything.
People are so busy these days. They may have full intentions of using your service regularly but they simply lose track of time and get overwhelmed with other things competing for their attention.
I recommend setting up a gentle reminder message to send to your clients at regular intervals to remind them how long it has been since they used your service.
Here is an example of what that might look like:
It’s been a while since your last massage!
It’s been a month since we last saw you so we just wanted to touch base.
We really believe that a monthly massage is an essential element of a healthy lifestyle that can support you in achieving the peak condition you need to acheive your goals.
Remember to keep in mind some of the following benefits a regular massage can provide:
– Reduction of anxiety and depression
– Reduction of muscle tension
– Increased circulation
– Improved skin tone
– Stimulation of the lymphatic system
– Reduction of stress hormones (Adrenaline, Norepinephrine and Cortisol)
– Increased range of motion in joints
– Increased rate of healing for soft tissue injuries
– Heightened mental alertness
Your previous booking:
60 Minute Massage with Reception Fremantle
Unit 10, 142 South Terrace, Fremantle
2 Apr 2020 12:02PM
Hope to see you soon,
Fremantle Massage Therapy
This message is sent by text to the customer’s phone exactly 4 weeks after they last visited if they don’t have another booking scheduled.
The important things to include:
- What’s good about the service
- What service they had when they last visited
- Which practitioner they saw
- A call to action to book again
I have these set up to send to customers after 1 month, 2 months, 3 months, 6 months and 12 months.
You may be worried that such regular messaging may be annoying for your customers however it is easy for them to unsubscribe from receiving them and many customers will be greatful for the reminders and most importantly they will BOOK AGAIN.
Trust me, it’s worth offending a small percentage of your client base in return for having lots more people come back in to see you.
In your case you may wish to write a totally different message and send it at different intervals.
Perhaps you are a hairdresser and you know that after 6 weeks the person may be likely to need a new cut then that may make sense for you.
How you impliment this is entirely up to you but this is definitely in the top 10 things I would recommend for a service business.
Once it is set up it takes NO TIME AT ALL and you will see a big boost in the number of return customers.
I really feel this is one of those essentials so if you have a booking system that does not allow you to set these messages up I really recommend you move over to a more fully features system that allows you to do this.
You may be surprised how much more money you make just making this one change so make it today and reap the benefits!
1.Find out if your online booking system can schedule these messages (you may have to ask the support staff if you can’t find it)
2. If the booking system doesn’t support it, you need to upgrade.
3. Create messages that remind your clients at regular intervals how long it has been since they used your service.
4. Make sure there is a “Call to Action” in there asking them to book again.