This is one of the most powerful things that I have learnt in business.
It’s different to many of my other lessons which are more practical in nature.
This is more of a realisation and a psychological shift that needs to occure within you.
If there is one single lesson that you could really GET and take away with you from this site, make it this one!
And the reason for that is that understanding and accepting this will remove a whole bunch of unecessary stress from your life.
And rather than get you less clients, you may be surprised to find that you actually end up getting more.
So let’s make a start.
If you are just starting out in business, perhaps you graduated recently and have decided to go out on your own and start out as a sole trader.
Then the chances are high that you are going to be eager to take on as many clients as possible regardless of what their problem is.
What I mean is, you are going to start out as a ‘generalist’.
It makes sense, you don’t want to be turning anyone away because you really need the cashflow to keep your business alive.
So, it’s probably a painful experience for you when you have a client and they are not amazed by your service.
You tried your best to help them but you were unable to do so.
I’m saying this because it’s exactly what happened to me in the early days.
I took it very personally – I wanted to impress and help every one!
And of course, it’s a noble goal to have to help everyone but here’s the catch….
You will NEVER be able to help everyone.
It’s simply an impossible and unreasonable expectation to have of yourself.
And on top of that, it’s going to actually hamper the growth of your business.
So what should you do about it?
The answer isn’t easy but it’s crucial to your health and success.
You have to accept that you are not going to be able to help everyone. In fact you may not even be able to help half the people that come to you but…
Half is actually plenty.
Something strange happened to me when I deeply accepted that I wasn’t going to be able to help everyone.
I became much more relaxed and I felt much more comfortable being myself in front of my clients.
So here is the paradox:
If you are trying to convince yourself that you are going to be able to help everyone then you are lying to yourself and this is probably making your feel more insecure…
And guess what, people are very good at detecting that insecurity.
So when you accept that you are limited in your capaciy to help people, suddenly you will be more accepting of yourself and as a result you will be less stressed, more relaxed, more honest, more… Yourself.
That’s called being genuine.
Trying to be perfect when you know deep down that you are not is phony and many people can spot it a mile away.
So please, do yourself the biggest favour you could ever do.
Don’t expect yourself to be perfect and accept that you will not be able to please everyone.
There are some clients that come to see you that you will not be able to help. Fullstop.
The sooner you can accept that, the better.
Does that mean that you will stop trying your best to serve your clients.
Not at all.
In fact, being a more authentic person, you will be more able to serve them.
For example, if something is out of your depth, you won’t hesitate to refer that client to someone else who you think may get them better results.
You never know, that person you refer them to may end up sending some clients your way later on to say thanks…
It’s not unheard of, it’s actually quite common.
And the person you referred may respect the professionalism you have shown. The transparency and honesty.
“Look I’ve tried my best to help you but I think perhaps you need to see so and so practitioner”
The may be more accepting that you are not perfect than you realise.
They may appreciate your willingness to be vulnerable and open about your limitations.
So don’t assume that people will call you a fraud for being human.
You may just find the opposite to be the case.
Don’t beat yourself up when a client leaves your premisis not 100% impressed with your serivce.
It will do nothing for anyone.
Simply do your best and accept that it’s going to happen.
I can PROMISE you that if you can do this one thing it will transform your business and your life.
Acceptance is a most powerful force.
And you need to use it to see your business flourish.